There are two lozt that we lose impression share in our campaigns: How to Use Adwords Competitive Metrics if you want a better understanding of impression share.
Why are our ads ranked low?
Is it the correlation between our ads and a search query? Is it the congruency of ad language to the landing page?Beautiful Older Ladies Seeking Nsa Augusta Georgia
Why, if we have a high percentage of impression share we have low CTR or low conversions? These are questions that we need to answer to figure out how to decrease our lost impression share due to rank. Keywords to Ad Groups The first place to foor would be at keywords.
Doing a search query report can help you identify what searches are making your ads show. This can help you in two different ways: Even though a search may show your ad often, giving you a high percentage of impressions, if it is not relevant to your landing page it will hurt your CTR and ultimately, your quality score.
From your keyword digging, look at where your keywords are placed in the account. You want to have tightly-themed ad groups to be able to write ads using the theme and language of each ad group. Ad Copy Which leads us to the second place Mwm looking for what is lost look at—your ad copy. Ask yourself a few questions: Ads are what your users see; they are a first impression.
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These ads must be of the highest quality. Quality Score Speaking of quality, check out your quality score.
Running a quality score analysis can give you an idea of where Google thinks you are and what areas of your account need the most attention to raise your quality score. A quality score can give you a well-rounded picture of the health of your account.
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It will show you the congruency between your keywords and your ads and your landing page. It will show you the relevance of what your users are searching for and what you are putting out into the auction for them to find.Adult Want Casual Sex NJ Jamesburg 8831
Settings After reviewing your keywords, ad groups, and ad copy there are a few quick setting optimizations you can make that can help lolking improve your rank. At first, you may see spend and cost increase but as you gain rank, improve CTR, and improve your quality score, you will end up spending less.
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